Sidekick is a funky new bakery launching around Washington DC. All Good was approached to create a photography campaign to assist in the launch of its flagship location in Ballston Quarter. The challenge was to curate set designs based off of pre-conceived branding that involved colorful patterns and odd illustrations. As the lead art director I chose to bring those patterns and illustrations into the 3D world by creating patterns paper, hand-painting 100s of wooden balls, and molding hands out of ceramic. Etcetera. These are the results.